B2B Technology Marketer

Seasoned marketer providing marketing services at seed-stage and private equity B2B technology companies.

SERVICES

Go-To Market Strategy

Having a solid GTM strategy will provide the foundation necessary for a successful launch and future demand generation

  • Market Research

  • Competitive Differentiation & Value Propositions

  • Marketing Plan

  • Integrated Campaigns

Product Marketing

Exercise is Identifying essential product marketing materials is crucial to both sales enablement and demand generation. Product marketing deliverables include:

  • Product Launches

  • Buyer & Buying Team Personas

  • Ideal Customer Profile(s)

  • Product Messaging & Positioning

To fuel demand generation, it’s essential technology companies have a mix of marketing programs that have been optimized to maximize return on investment. Jennifer specializes in driving demand with minimal budget.

  • Website

  • Email Marketing

  • Social Media

  • Webinars

  • SEO/SEM

  • Events

  • Public Relations

Marketing Programs

Branding & Campaigns

A solid brand is essential for awareness. Identifying your strengths and message to your prospect is an influential touch point necessary in the buyer’s journey.

  • Brand messaging

  • Positioning Statements

  • Campaign Development

INTERESTED?

Get in touch.